The meeting discussed a fashion project focused on Chengdu’s minority and local cultures, as follows:
- Project Overview :
- Project Aim : To create a subcultural fashion project based on Chengdu, interpreting minority and regional cultures through fashion language to represent Chinese culture on the international stage.
- Reasons for Choosing Chengdu :
- Cultural Inclusiveness : Chengdu has a strong cultural inclusiveness.
- Unique Spirit : Its culture emphasizes the pursuit of spiritual fulfillment and a happy life.
- Fashion Industry Foundation : It has a solid foundation and government support for the fashion industry.
- Lack of Native Fashion Identity : The local fashion market is influenced by external cultures and lacks a unique identity.
- Future Actions :
- Incorporate Heritage Cultures : Use Sichuan Opera, Shu brocade, and other heritage cultures to create the fashion brand.
- Build a Unique Visual Identity : Aim to have a distinct visual identity and make an impact on the international fashion stage.
- Research and Insights :
- Understand Previous Attempts : Look at those who have tried before to learn from their successes and failures.
- Test with Lookbooks : Create a lookbook to show and test the contemporary idea of Chinese fashion.
- Positioning and Skill Set :
- Decide Personal Position : Determine whether to be an individual designer or an incubator.
- Identify Strengths : Know one’s skills and strengths to build the team effectively.
- Other Considerations :
- Shorten the Question : Make the question more succinct and attractive to stakeholders.
- Be Strategic : Gather knowledge, become an expert, and be strategic in choosing actions and directions.
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