I will use Saunders’ research from inside to outside as my methodology.
Techniques and Procedures:
I chose qualitative methods. Through interviews and case analysis, as my qualitative research. According to, Shu brocade culture heritage inheritors and media interview and fashion brand’s case analysis for qualitative, like Uma wang, Pronounce, Oude Waag.
If my change is successful will look forward to
A visual system rooted in Chinese cultural narratives.
A brand with a unique subcultural aesthetic and identit8.
A project capable of generating dialogue and resonance on the global fashion stage.
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