Author: Linjun Yuan

Chapter 2 of Davis’s Fashion, Culture, and Identity (1992) made me reflect on how fashion is not merely about aesthetic choices, but rather a complex site of cultural ambiguity and identity negotiation. Initially, I believed that fashion conveyed relatively fixed social meanings. However, Davis’s discussion of ambiguity and the symbolic layering embedded in clothing led…

I will use Saunders’ research from inside to outside as my methodology. Techniques and Procedures: I chose qualitative methods. Through interviews and case analysis, as my qualitative research. According to, Shu brocade culture heritage inheritors and media interview and fashion brand’s case analysis for qualitative, like  Uma wang, Pronounce, Oude Waag. If my change is…

The research question is How can Chengdu’s local culture inspire a new symbol of chinese fashion identity? Let me briefly explain that Chengdu is located in the southwest of China, far from the political center, and surrounded by snow-capped mountains. This has also shaped our “slow rebellion” and inclusive attitude. The purpose is to make…

研究设计方法论反思3 I chose Saunders’ Research Onion (https://thesismind.com/analysis-of-saunders-research-onion/) not as a rigid formula, but as a flexible framework that allowed me to critically examine each layer of my methodology — from philosophical assumptions to data collection techniques. 我选择桑德斯的研究洋葱不是作为一个严格的公式，而是作为一个灵活的框架，它允许我批判性地检查我的方法论的每一层——从哲学假设到数据收集技术。 The model encouraged me to critically reflect on my epistemological stance. Instead of jumping to methods, I first…

Why choose a Cross-Sectional Time Horizon? 为什么选择横断面研究（Cross-sectional study）？ Given the one-year duration of a postgraduate programme — and with only six months remaining until graduation — my research operates under a tight temporal constraint.由于研究生项目仅为期一年，而目前距离毕业仅剩六个月，我的研究处于一个时间高度受限的状态。 This limitation necessitates a cross-sectional approach, enabling me to capture and analyze a specific snapshot in time rather than pursuing longitudinal…

Why choose Interpretivism?Interpretivism emphasizes the construction of meaning in human behavior. It argues that social reality is not an objective entity to be “discovered,” but one that is continuously “constructed” through language, communication, and cultural interaction. This philosophical position is directly aligned with my research topic: “How intangible cultural heritage (ICH) stimulates fashion identity.” My…

The meeting discussed the research and development of a fashion project, as follows:

The meeting discussed the challenges and methods in brand analysis and research, as follows:

as a snail’s shell way

The meeting discussed a fashion project focused on Chengdu’s minority and local cultures, as follows: