Author: Linjun Yuan

As an emerging fashion capital in China (Vogue Business China, 2024), Chengdu’s subcultural fashion development faces a key contradiction: while rich in intangible cultural heritage resources, its subcultural scene remains dominated by foreign aesthetics. This project systematically explores how to integrate traditional elements such as Sichuan opera, Shu embroidery, and sugar painting into contemporary subcultural…

The meeting discussed a fashion research project focused on Chinese subculture, as follows:

Mind Map for Research Link： https://www.icloud.com/freeform/00dtYPqMrZlBo9EULQ8N2O6vw#change_in_subculture_fashion Upcoming Reading List: Diving into Cultural Depths of Fashion As I continue my journey into the layered world of fashion communication and visual storytelling, I’ve curated a list of upcoming reads that explore subculture, craftsmanship, brand philosophy, and the evolving role of designers as storytellers. These selected works not…

In an era where fashion is no longer confined to garments but flows through stories, communities, and digital dimensions, communication becomes the soul of a brand. As an aspiring art director deeply passionate about fashion media, I have closely observed several pioneering cases where content, community, and culture intersect to redefine the boundaries of fashion…

Subculture fashion / subculture garments’ fashion or trends I began studying subcultures based on specific historical periods and geographic locations. Most subcultures arose in resistance to certain political climates or social hierarchies, rooted in rebellion and anti-establishment spirit. However, I grew up in a relatively stable society, free from major social upheavals. Many people here…

Introduction to Chengdu’s Subcultural Background 1: In the context of a highly structured and utilitarian modern Chinese society, Chengdu has emerged as a unique breeding ground for subcultures. Young people here are “gently rebelling” against mainstream lifestyles in their own way. Rather than revolutionary resistance, the youth in Chengdu opt to escape the standardized life…

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