Why choose Interpretivism?
Interpretivism emphasizes the construction of meaning in human behavior. It argues that social reality is not an objective entity to be “discovered,” but one that is continuously “constructed” through language, communication, and cultural interaction. This philosophical position is directly aligned with my research topic: “How intangible cultural heritage (ICH) stimulates fashion identity.” My research concerns cultural identity, authenticity, and traditional craftsmanship — all of which are subjective meanings interpreted by people, rather than measurable, objective phenomena.
为什么选择 Interpretivism？
解释主义（Interpretivism）强调人类行为的意义构建，主张社会现实不是客观存在的、可以被“发现”的，而是人们通过语言、交流、文化互动不断“建构”出来的。我认为这一点与我的研究“非物质文化遗产如何激发时尚身份”直接相关——因为我的的研究对象是文化身份、正宗性、传统技艺。它们本质上是“被理解出来”的主观意义，而非可以用数字精确测量的客观对象。
Why choose the Abductive approach?
Abduction is often used in exploratory research and emphasizes understanding phenomena by developing the “most plausible explanations.” This approach allows me to explore the dynamic relationship between brand practices and ethnic culture, continuously refining my theoretical framework through experimentation and feedback.
Abduction is particularly useful when moving back and forth between existing theories and real-world observations, especially in addressing complex, polysemous cultural phenomena. Unlike deduction (which starts with theory) or induction (which starts with data), abduction enables a more flexible movement between theory and practice.
My research investigates “how ICH is translated into the language of fashion,” involving artistic expression, contextual interpretation, and cultural meaning-making — which cannot be predetermined by fixed rules. The abductive method allows me to generate theoretical insights from real-world observations (such as the cultural strategies of Dior and Loewe), rather than force-fitting an existing theory.
为什么选择 Abductive approach？
Abduction（溯因法）常用于探索性研究，它强调“从最有力的假设出发”理解现象，这让我能够从品牌实践与民族文化之间找到动态关联，并在不断试验与反馈中调整理论框架。Abduction适合在已有理论与实际观察之间来回修正假设与视角，尤其适合处理复杂、多义的文化现象。这种方式既不同于演绎法那样先定理论，也不同于归纳法那样从数据出发，而是更灵活地穿梭于理论与实践之间。
我研究的是“非遗如何转译为时尚语言”，这涉及艺术表达、语境演绎、文化阐释，规律难以预设。使用溯因法，允许我从真实观察（如Dior和Loewe的文化策略）中“生发”理论洞见，而不是强套某一固定理论。
Why choose Action Research and Intervention?
Action research involves the researcher entering real-world contexts and collaboratively exploring and reflecting with participants. This method is particularly suitable for:
- Driving actual change in communities (e.g., cultural preservation and fashion innovation),
- Exploring problems through practice rather than pure observation,
- Treating research subjects not merely as “analyzed objects” but as co-creators of knowledge.
Intervention refers to my active involvement — such as organizing workshops, co-producing visual content, or participating in product development.
For instance, my dialogues with artisans in Chengdu represent a typical intervention: I do not merely observe them but engage in the collaborative visual reinterpretation of culture, enabling a deeper understanding of the practical values embedded in ICH.
Through action research, I move beyond the surface-level study of ICH techniques and, by interacting and co-creating with local craftspeople, gain insights into the underlying cultural logic. This interventionist practice transforms me from a passive observer into a collaborative explorer, facilitating richer, more grounded insights.
为什么选用 action research 和 intervention？
Action research是将研究者带入“实际情境”中，与研究对象一起探索与反思的过程。这种方式特别适用于：
- 在社区中推动实际变化（比如文化传承、时尚创新）
- 通过“实践”来探索问题而非纯粹观察
- 研究对象不只是“被分析”，而是“共同建构研究结果”的参与者
Intervention是我主动参与的部分，比如组织工作坊、共同制作影像、参与产品开发等。
你与成都手工艺人对话，就是一个典型的干预行为，不仅观察他们，更与他们共同参与文化的视觉再现，这让我能深入理解非物质文化背后的实践性价值。
Action research让我不只是研究非遗技艺的表层现象，而是在与本地匠人互动、共创的过程中，深入理解其文化逻辑。这种“干预式”的实践，也使我跳出观察者角色，转向合作式探索者，从而获得更具深度的洞见。
Conclusion
Through this methodological reflection, I realized that research is not an isolated accumulation of knowledge but a generative process deeply entangled with context, others, and practice. The layered structure of the Saunders Research Onion provided me with a coherent logic that connects my research problem with methodological choices — ensuring not only theoretical consistency but also practical relevance and transformative potential.
通过这次方法论反思，我认识到研究不是孤立的知识积累，而是与语境、他者、实践紧密交织的生成过程。正是 Saunders 模型中不同层级的串联，帮助我找到从问题意识到方法选择之间的内在逻辑，确保研究不仅在理论上自洽，更在实践中具有关联性与行动力。